If one motorcycle show matters each year, it's EICMA. Its full name, Esposizione Internazionale Ciclo Motociclo e Accessori, says it all: it's the international exhibition for bicycles, motorcycles and accessories, born in Milan. This is where global launches happen—more so than in Paris or anywhere else.
Why EICMA Stands Above the Rest
EICMA takes place in Milan, at the Fiera Milano in Rho, typically in November. What sets it apart: it's the show where all the major manufacturers present their next year's models at the same time. When a brand has real innovation—a new engine, a new platform—it often saves it for EICMA.
For enthusiasts, it's the chance to see live, on the same day, the latest from Honda, Yamaha, Ducati, BMW, KTM, Kawasaki, Triumph, and dozens more, plus all the accessory makers (exhausts, suspensions, tyres, rider gear).
What You'll See
- World premieres: production models, concepts, and major trends (electric, midsize, neo-retro).
- Italian manufacturers at home: Ducati, Aprilia, Moto Guzzi, MV Agusta put on a show for their home crowd.
- Accessory makers and custom builders: often the real treasures for anyone wanting to evolve their bike.
- Test rides and demos: showcase zones, sometimes outdoor test tracks.
How to Prepare Your Visit
- Plan for a full day, minimum. The halls are massive; without a map, you'll go in circles.
- Mark your favourite brand stands and presentation times in advance.
- Comfortable shoes, water, and a hall map. You'll walk kilometres.
- Go on a weekday if you can: weekends are packed.
- Milan is worth exploring: combine the show with a city weekend.
